Framer’s first domestic event sponsorship in Japan

Over the weekend, Framer participated in Spectrum Tokyo Fest — Japan’s largest design festival, held at DMM.com’s office in Roppongi. We ran a booth and had the opportunity to co-present with Takuma, a Framer Expert and Lead Designer at FunTech.

Our session on Day 1’s Forest Stage — “The Limits of No-Code: FunTech × Framer” — focused on the behind-the-scenes of neu-ad.jp, one of Framer’s award-nominated interactive sites. We walked through SVG masking of Blender-generated videos, fluid scroll effects, a custom cursor that follows the user, and layout templates for seamless page transitions. The session drew a strong AMA afterward.

A music festival for design

The booth setup was minimal and intentional — roll-up banner, tablecloth, demo screen, and swag including stainless steel thermos bottles, A5 notebooks, aluminum pens, and cotton socks. I ran the booth solo, but many people stopped by throughout both days.

The event itself was everything the “music festival for design” concept promises. Talks, workshops, book swapping, portraits drawn live by Hama-house, a Prompt Battle, curry at lunch, a bar open all day, DJs in the networking area. Two days of continuous discovery and conversation.

For Framer, sponsoring Spectrum Fest was a natural fit. These are precisely the designers and builders thinking about the future of web creative.

Why it mattered

Notable sessions beyond ours included Corey Lee on the macroeconomics of design influence, Yui Toukairin from Luup on how far safety and security can be designed, and Mutsumi Moriguchi from note on why note stays simple. The range — from product philosophy to visual craft to organizational design — is what makes Spectrum Fest worth the two days. Being part of this community, at this level of craft and energy, felt exactly right.